Sample report
The exact report you'll receive — worked in full
This is a complete, fictional Menu Intelligence Audit. Everything here is generated from real menu, cost and sales data in a live engagement. Yours will look just like it, with your numbers.
Menu Intelligence Audit
The Amber Room
Neighborhood cocktail bar · 42 menu items
Illustrative example — Lisbon, PT
Executive summary. The Amber Room sells well but leaks margin. Blended pour cost sits at 31.4% against a 22% target, and nine items are mispriced relative to cost and local benchmarks. Fixing the top five items alone recovers an estimated $4,180 per month with no drop in covers.
Blended pour cost
31.4%
Target 22%
Profit left on menu
$4,180
per month
Items to reprice
9
of 42
Menu engineering matrix
Contribution margin vs. popularity
Pour cost by item
Cost as a share of price
| Item | Price | Pour |
|---|---|---|
| Old Fashioned | $15 | 21% |
| Espresso Martini | $16 | 37% |
| House Margarita | $13 | 32% |
| Barrel Manhattan | $17 | 20% |
| Well Gin & Tonic | $9 | 40% |
Sample data. Your report reflects your actual menu, costs and sales.
Menu composition
Where the 42 items fall
A healthy menu is mostly Stars and managed Puzzles. This one is carrying too many Plowhorses and Dogs — the report says which, and what to do with each.
Stars
26%11
Protect and feature — your profit engine.
Plowhorses
33%14
Popular but thin — reprice or re-cost.
Puzzles
21%9
High margin, low volume — reposition.
Dogs
20%8
Cut or redesign — they clutter the menu.
The deliverable that matters most
Ranked action list, with estimated impact
Not observations — instructions. Each move is ordered by the money it makes you, so you always know what to do next.
| # | Action | Item | Type | Est. impact |
|---|---|---|---|---|
| 1 | Raise price $16 → $18 and re-batch to spec | Espresso Martini | Reprice | +$1,240/mo |
| 2 | Re-cost and standardize pour to 45ml | Well Gin & Tonic | Re-cost | +$820/mo |
| 3 | Move to top-right of menu, add tasting note | Barrel Manhattan | Reposition | +$610/mo |
| 4 | Reprice $13 → $14, swap to house tequila | House Margarita | Reprice | +$540/mo |
| 5 | Remove — low margin, low volume, slows the bar | Blue Lagoon | Remove | +$310/mo |
| 6 | Feature as signature, raise $15 → $16 | Old Fashioned | Reprice | +$430/mo |
| 7 | Promote via staff upsell script | Smoked Mezcal Sour | Reposition | +$230/mo |
Estimates are illustrative and based on the fictional data shown above.
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